WLKY, Charity Turns to Technology to Increase Donations. WLKY, 23 Nov. 2009. Web. 23 Nov. 2009
As information technology continues to advance, we are beginning to see everybody jumping on the bandwagon as a way to increase revenue. This article posted by WLKY.com talks about the use of information technology and certain charities such as the Salvation Army. The Salvation Army raises most of its donations during the holidays by using bell ringers at strategic locations such as the mall. In the past, cash has always been the sole means of donating money. This year the rules have changed. In
I think that this is a great idea for the organization and it also displays their motivation to stay with the times and create additional value for their charity. I agree with the organization representatives that project large increase in donations because with credit card terminals, there are very few excuses why you can’t donate a dollar or two; especially when you are walking in and out of a mall and spending hundreds of dollars. Unfortunately it puts the consumer in a little bit of a tight spot, but during the holidays, what’s an extra dollar to you? To someone else it may be a meal or a blanket during the winter.